
[source: http://www.mihaidragan.ro/kindablog/wp-content/uploads/2006/08/leopard2.jpg]
Disclaimer: I haver never owned a Mac or used / worked in OSX, however respect both the machine and the OS.
Year – 1998: As a junior editor for the yearbook, I was introduced to a PC, well a computer at least that had a mouse which had only one mouse button! This was the year I had actually been given a computer @ home and I was hooked to Windows 95 and Motoracer and a game called G-Nome! I used to scoff @ the links leading me to the desktop from where I am typing this particular post when I used to search for cheat codes for the game – GNome! The Intenet Explorer was a true boon to me – a source of games, cheat codes, chatting and PORN!
! Windows was GOD, as it allowed me to do all that – play games and check out porn!
I had an AMD K6 processor based machine, which clocked 200Mhz and well it was AWESOME
! I never realised at that point of time, the magnitude of change, literally a radical revolution that was going to occur with the electronics industry and 8 years later, I’d be typing away on a laptop that’s easily 20 times more powerful than my desktop in 1998, will run a version of the Operating Sytem, which was named after a game I knew and I’d be using that same OS to type something known as a blog, about what I thought about [or didn't] 8 years ago over a hi-speed internet connection.
Anyhoo, the point is that the world has changed. Now, getting back to the main topic. At that point of time, I NEVER imagined that I’d be drooling over a laptop created by those same SINGLE-MOUSE-COMPUTER guys and Id be lusting behind a version of the Operating System, which I thought was complete crap. I am smitten people, yes, truly crazy about the MacBook and the MacBook Pro. These notebooks are an exquisite mesh of sound engineering design, power and eye-candy! Something Apple has been excelling at – a good-looking gadget that according to them “JUST WORKS”
Consequently, my free time, this is the time other than the time I don’t work and I am not writing to my better half, I have been checking out videos and pictures of the MacBook and MacBook Pro. Well, all-in-all, I have just one statement tomake – I WANNA GET MYSELF ONE OF THOSE!! Well, at least that was the case until today afternoon, where I came across a very interesting video.
What I found appalling about this video was the constant mockery of Windows Vista by the Apple people. I agree that OSX is an amazing Operating System – a software wonder. Be kind enough to share it with the PC world! If you think people all over the world would appreciate it so much, why is Mac not release OSX – PC Version? Well, the answer is simple – it can’t!!
OSX will run offcially ONLY on a Mac. Talk about proprietary to the core. This is something along the lines of how Sony works as well. Sony has its own brand of adapters, chargers, even alkaline cell policies, which allow ONLY Sony Battery chargers to run on it!
Now, whilst I agree that this is important to maintain Mac sales, and also is the reason why the Mac running OSX is a lot more stable than the PC running Windows, Apple guys were twisting the fact, trying to make us consumers believe that OSX is a lot better than Windows, Windows Vista in this case. That too based on the “similarity” of “looks” of certain applications.
However, Apple _conveniently_ forgot to mention the following – Windows is targeted at a mainstream customer base, where in the hardware is NOT an issue. A Windows copy [mite not be all the features all the time] will definitely run on any PC, as long as it maintains the requirements of the Operating System!! Now, I agree that Microsoft might have spent an awful lot of money and resources on developing Windows Vista. However, what I am considering what Microsoft has done, if at all they have copied features of Mac, is bring the features of OSX into the PC world, which is going to be received with open arms. I am still shocked @ the negative publicity given to an operating system, which wasn’t even released at the point of time the video was shot.
I had great respect for Steve Jobs, however his stupid bullish attitude is now making me take a fresh look at his products. There’s NO reason for him to take such a bullish attitude with Microsoft and Windows. This is also shown in the Mac vs PC ads. So, Steve, seriously, your products look great and I have heard that they work amazingly well as well, however what you did in that show, was rude, and totally uncalled for. I have not seen, so far at least any ads by Microsoft against any of your products, and trust me, your products are NOT flawless.
The Mac is picking up sales thanks to the shift to the Intel Chips. However, you must also take note Steve, the multitude of videos in youtube, the tremendous number of pics in Flickr, etc, which show a Mac running WIndows. Apple itself is working on BootCamp so that it “does” windows now.
But, Steve ever considered this – A Mac now runs Windows, but can any PC run OSX?
So, chill guys, I mean there’s market for everyone!! Peace in the cyber world!! I am all up for innuendos, but downright flagrant attack on your competitor’s products is NOT good marketing =D! It’s a good way to get attention to yourself, however, make sure that you have a product that can handle all that attention!!
Update: 2006-12-09 Check out this video during MacWorld 1997. Hmm, interesting how Steve Jobs has changed his perception after Apple has pulled itself back together.
I was apprehensive about what I wrote wondering I were indeed a bit strong about Apple, not being a sportive player in the market. However, after seeing the video above, where in Apple was down and under and Microsoft and Apple “tying the knot” literally, really speaks something about Steve Jobs doesn’t it?
Crossposted @ Ramblings of an Eccentric Soul… – by gurupanguji

hey guru good stuff and as always very insightful. I have been a bit too busy to post. Currently I am desperately searching for a Job. Thanks for keeping it active around here. I see that other than You, Wildgrey, and Punnen no one else been posting
.
By: scribez on December 9, 2006
at 9:59 am
I love Macs I wish I owed one but the fanboyish is a bit too much and the fact that Apple encourages it seems rather unprofessional on their part.
By: scribez on December 9, 2006
at 10:03 am
i don’t believe you are serious?!!! first, who do you think the audience is? Second, have you seen mister Balmer perform in this kind of setting?
)))
Right on! These guys are having fun, touting their own way of doing things and having a good time slapping themselves on the back for hard work in the face of stiff compeition.
at what point in the marketing mix do you sit back and enjoy a sense of accomplishment in your work? is there never a moment of humor in these events? have you never been to a company promotion or sales meeting or conference before?
there is indeed something for everyone – and the idea that there isn’t more than one version of an original design… or even an original idea is always.. and i mean always.. a copy to the other guy!
get over it.. climb in your BMW look alike.. whoops.. wrong vendor .. and enjoy your own little private fantacy..
afterall, that is what the rest of the world that enjoys a high self image is doing. and they are the same kinds of people that attend the same kinds of meetings .. only difference is the name of the company.
By: david otto on December 9, 2006
at 10:57 am
@ David: I didn’t get what you tried to tell here. However, I am not against any marketing humor, but I am against blatant derision. I am totally up for the innuendos, for e.g. I LOVE the first pic that I have put up. However, I did not expect Apple head honchos to literally pull down Windows
!
Else, I am totally up for the marketing puns
!! And marketing humor is definitely different from marketing bashing!!
By: Guru Panguji on December 9, 2006
at 12:16 pm
[...] read more | digg story [...]
By: Question to Mac and Apple - Is the Windows bashing necessary? « Universe_JDJ’s News Blog on December 9, 2006
at 3:51 pm
By the way this story disappeared from the upcoming stories on DIGG even though it had 20 DIGGs typical apple Fanboyism.
By: scribez on December 9, 2006
at 9:18 pm
Guru – Cupertino’s having a ton of fun at Redmond’s expense (and getting ppl like you to write about it for free).
Good word of mouth and marketing. It’s working anyway.
By: gwhiz on December 10, 2006
at 6:53 pm
@ gwhiz: I dunno what Cupertino is doing, but then, I just don’t like the fact that Apple is really getting away with such negative promos!! *sigh*
By: Guru Panguji on December 10, 2006
at 7:04 pm
the way apple is acting really turns me off…
By: dal on December 12, 2006
at 5:37 pm
The “Get A Mac” ads are funny but I think Cupertino is way too obsessed with everything Redmond does. It’s funny actually that they spend more time attacking MS at their conferences etc. than talking about their own products. But, Jobs and co. are simply pandering to the likes of the iPeople. The iPeople want it and Jobs and co. are only too happy to give it to them.
I do agree with you that they make some great products, though. I’d love to own a Mac one day. My only hope is that I don’t turn into one of these people I make fun of.
By: sk on December 14, 2006
at 1:31 am
It’s funny that despite all this, Apple still has to rely on Microsoft to sell Macs. If you go to an Apple store, you’ll always find Mac Office disks prominently displayed next to the Macs. And the salespeople will almost always talk about how Office for Mac is as good as or better than Office for Windows.
By: sk on December 14, 2006
at 1:35 am
I agree! I mean, I am all up for Steve Jobs and his antics, some of them are actually endearing.
! But, then again, that particular video was just uncalled for. Anyhoo, time only shall tell what I shall become
!
By: Guru Panguji on December 14, 2006
at 2:47 am