Update: A lot of people misunderstood what I meant by Link spamming. First of all Modifying and releasing the themes with your link in the credit is not at all wrong. But when you do underhand stuff like adding NOFollow Tags to the original authors and on top of that making minimal changes and try to hid your link in the credit it is VERY VERY Wrong.
Update: Since a Lot of people don’t know or can’t seem to understand I added an explanation of the NOFOLLOW tag from the Official Google Blog.
Update:Melvin Ng the owner of
http://wpthemegallery.com/ has resolved the issue with Sadish here and has removed his links from Sadish Themes.
Update: Thilak said he released those themes a long time ago.
Update: This Topics of this post was not in order of Priority. If you feel that not giving Credit to the Orginal theme owner and Adding NOFOLLOW Tags is ok they my friend you have a major crisis with your moral values that is all I can say. But you are right its not illegal.
If you’re a blogger (or a blog reader), you’re painfully familiar with people who try to raise their own websites’ search engine rankings by submitting linked blog comments like “Visit my discount pharmaceuticals site.” This is called comment spam, we don’t like it either, and we’ve been testing a new tag that blocks it. From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results. This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.
We’ve also discussed this issue with colleagues at our fellow search engines and would like to thank MSN Search and Yahoo! for supporting this initiative. Here are a few guidelines for anyone else who wants to join the cause.
I might be kicking up a lot of dirt and upsetting a few people here. Originally I was going to write about Link Spamming after I caught a few well know blogs actively doing it, but after reading the post on wpthemes: Please Respect our Copyright, CopyBlogger: Is it ok to steal Someones Design and the recent fiasco where Google got royally screwed from blogger all over the blogsphere for copying the IE7’s Promotion Page design from Yahoo. I decided to generalize it. to include Plagiarism, Splogs and Paid Reviews. Some of these terms might not sound familiar to the average Joe or reader but if your are a regular blogger you need to know these things.
- Link Spamming
- Plagiarism And Splogs
- Paid Reviews
To understand some of these terms you need to know what SEO is, most average Internet surfers know what this is and I can already see some people yawning so don’t worry I am not going to go into it much. If your a noob when it comes to SEO then head towards the end of this post to read a brief introduction to SEO. We’ll tackle more serious issues here. So what do Link Spamming, Plagiarism, Splogs and Paid Reviews have in common? Its WordPress. Its a well know fact that most of the top bloggers TechCrunch, Scoble use WordPress heck even Matt Cutts Google’s Engineer and SEO Expert uses WordPress even though Google has its own Blogging platform Blogger. Apart from the excellent blogging features which other free blogging platforms lack it is an excellent tool when it comes to SEO and also because of the large number of excellent themes which are SEO Oriented.
Link Spamming
If your on wordpress you know what Askimet is and chances are that you get a lot of spam Comments which Askiment catches for you. The purpose of these spam comments are to leave a link on your blog to their site that they rank well in search Engines for that particular keywords(A typical Black Hat SEO Technique). A while back I found that some people had found a legitimate way to link spam using Wordpress Themes/Templates.
Case 1: http://tech-buzz.net/ I noticed it when I chanced upon a blog run by Thilak called Tech-Buzz while searching on Technorati, he seemed to have a high Technorati Rank since a large number of people seemed to be linking to him his blog. What he did was, modify Themes/Templates to a certain degree and release those Themes/Templates on his website while adding his link to the footer of the theme with those of the original theme owners and designers. At first it was hard for me to notice his link since he seemed to have hidden it somewhere inside the source code Check out Coalitionagainsthate.org , http://www.scottgrizzard.com or http://www.nhlanalysis.com they are all running one of Thilak theme which is originally a K2 theme modified into a 3 column by John T P (who is Currently seems busy trying to get into the Top Techorati ranking with a Technorati Fav exchage SIGH People) which was further modified by Thilak. But the funny thing is you won’t notice the link added by thilak in the footer of the theme it is cleverly hidden (Hover your Mouse over the T in word TripleK2 to see his link) you need to go to the HTML source to see the link to his blog but it gets worse he added a NOFOLLOW Html Tag (Special HTML Code to tell search engines not to take the link into account) to the original authors links.
Case 2: http://www.kaushalsheth.com/ This guy’s themes get regularly featured on http://planet.wordpress.org/ The official aggregation of blogs talking about WordPress from around the world. While I appreciate what he does by porting other people’s CSS/XHTML themes to wordpress he also makes it a point to leave a sponsored link in all his themes.
Case 3. http://wpthemegallery.com/ Collects themes from different locations and adds a link to his site and distributes them.
Its more of a matter of ethics here since most of the Themes for wordpress are released under GPL or Creative Commons Share Alike Licence then these people do have a right to modify and add their links i.e. without removing the original copyright links. Though Case 1: is very questionable.
Plagiarism and Splogs.
I don’t have to define Plagiarism, Splogs are Blogs which are automated using programs that steal other people content word for words this mostly done using software called scrapers. These Scarper site are leechs that feed off other people content and have Google Ads(Adsense). Initially when I had switched to partial feeds on Scribez a while back few of our authors and readers voiced their displeasure since Full Feeds are one of the most common ways by which these scraper sites work (Scribez currently has Full feeds you might want to read http://www.fullfeeds.com and debate on Full Feeds Vs Partial Feeds ). Lorelle hates full feed. The Cartoon below illustrators this very well. 
Case 1. http://33rockers.com/ The Previous Owner of 33rockers.com (its been sold to Warren Cardinal) Karthik Kastury was caught plagiarising by Maxpower Ironically Thilak seems to be very upset that Karthik Kastury was stealing his content.
Case 2. People are so lazy in the blogsphere that they blog about what other people blogging and leave a link back to the original source because they are too lazy to write their own content. While technically not plagiarising or Splogging a lot of blogger especially tech blogger make it seem that this is OK. Which is also why Thilaks blog got banned from DIGG.
My URL has been banned (reported as a middle man), but they never lifted the ban.. more over they give rude replies when I tried to contact them
Example of a Splog: http://digitalnewsflash.com this site feeds of other people RSS Feeds.
How to deal with sploggers and plagiarists
What Do You Do When Someone Steals Your Content Dealing With Website Plagiarism: When Someone Copies Your Blog Content ?
Paid Blogging
This is a grey area a lot of blogger out there in the blogsphere seem to be divided over this issue. I am talking about services like payperpost.com and reviewme.com which pay the blogger to write a review for a particular product. payperpost.com is more controversial since you have the option on not disclosing to your readers that your being paid to write a review. This could lead to a more sophisticated form of spam example a company which is just starting out could pay blogger to blog about them this not only help to achieve their Viral marketing strategy but also helps boost their presence on Search engines to outdo their rivals. Jason Calacanis has a good post about it here and Labnol both have confirmed this in Matt Cutts own words “Google wants to do a good job of detecting paid links. Paid links that affect search engines (whether paid text links or a paid review) can cause a site to lose trust in Google.”
Why Bother with SEO in the first place
SEO is a vast subject I am just going to touch upon it here. I suggest you read up Aaron Wall’s blog if your interested to know more about it especially his article on Search engine relevancy he is one of the best SEO gurus out there. For the average blogger this is not a big issue but if your a pro blogger or are trying to reach a wider audience you need to know about SEO since 80% of the traffic on the Internet is generated from search engines and if the search engines cannot find you then your losing a major chunk of your audience. SEO are factors which if implemented correctly help to boost your reach and visibility on search engines. Factors for SEO can be divided in two categories
- Internal SEO
- External SEO
Internal Factors
Without getting too technical these are factors which the the blogger has to take care of such as the Content on your blog the keywords/Keyword density that you use, the way you code your Website/Web pages. With wordpress and some of the excellent themes developed by the community members this factor is not such a big issue. Which is why blogs on Wordpress.com and wordpress blogs in general have a better chance on search engines than blogs created on blogger, live journal etc (I’ll do a post on this later on why wordpress is much better if your into SEO than other blogging platforms)
External Factors
These factors are how many website are linking to your website/blog etc that why you see people building up there Blog rolls.